News & Events
Take “Tick Talk” Online During National Tick Awareness Month
March 1, 2019
March is here, and it’s time to get ready for the 4th edition of National Tick Awareness Month (NTAM).
Launched in 2015 by the Canadian Veterinary Medical Association (CVMA) in partnership with Merck Animal Health, this pet-owner education campaign has helped increase public awareness about ticks, the potential health risks they pose, and measures that are available to help control them.
The 2019 NTAM campaign builds on the momentum of the three previous years, with the launch of TickTalkCanada.com, a new educational website for Canadian pet owners.
Prominently featured on the new website is material produced for the 2018 “What do you really know about ticks?” campaign, including a video animation and a series of 12 shareable “The truth about ticks” videos in which Canadian veterinarian Dr. Scott Stevenson answers common pet-owner questions about ticks.
“Last year’s campaign was inspired by what pet owners want to know about ticks. While client education remains the focus of this year’s campaign, we’ve taken things up a notch by bringing the message directly to pet owners, which was the most common request we received from veterinarians during the three previous campaigns,” says Dr. Terri Chotowetz, CVMA president.
“Many pet owners are already online looking for information about ticks, but don’t always know which sites to trust,” adds Dr. Chotowetz. “We created TickTalkCanada.com to provide pet owners with a credible online resource, with the goal of initiating the ‘tick talk’ and encouraging clients to continue a meaningful tick-control conversation with their veterinarian.”
In addition to the TickTalkCanada.com website, the 2019 NTAM campaign will also feature:
- A web-based ad campaign to drive traffic to the website and to veterinary clinics.
- A Social Media Shareable Video and a Social Media Shareable Graphic to share on your social media platforms to encourage clients to visit the new website for answers to their questions.
- A Waiting Room Poster you can print and display in your clinic or hospital to support the campaign and encourage pet owners to engage in "tick talk" with their veterinary team.
- Two additional CVMA members only Social Media Shareable Graphics to share on your social media platforms.
Visit canadianveterinarians.net/2019-communication-material for more information and to access NTAM resources.
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