CVMA | News & Events | Collaborative Program Re-engages Inactive Clients and Brings Them Back into the Veterinary Practice
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News & Events

Collaborative Program Re-engages Inactive Clients and Brings Them Back into the Veterinary Practice

May 31, 2019

The Canadian Veterinary Medical Association is participating in the Ready. Set. Go2! Inactive Client initiative, which is a collaborative program between Veterinary Medical Association Executives (VMAE) and Partners for Healthy Pets (PHP) from January 1 through June 30, 2019.

This collaborative program focuses on the importance of re-engaging Inactive Clients and bringing them back into the veterinary practice. This is not your typical reminder program! First, it is based upon a client’s visitation history and not a timetable for a specific service. Second, a key difference is in the messaging itself. PHP’s unique empathetic messaging consists of three compelling points: recognizing that pet owners are busy but want to provide the best care for their pets, expressing sincere concern from the practice for their pets’ health, and conveying that an annual exam is as important as food and love. This program does not replace, but is actually complementary to, your current reminder program.

Go to the Partners for Healthy Pets website at https://www.partnersforhealthypets.org/inactive_client_program.aspx and review the readily accessible resources provided: A copy of the Inactive Client Reminder Program white paper; a webinar explaining the compelling and proven results of the program; and the easy-to-use email templates with PHP’s unique and proven pet owner communications.