Ready. Set. Go! Forward Booking Initiative

As you may know, the Canadian Veterinary Medical Association (CVMA) is a proud Associate Member of Partners for Healthy Pets (PHP). We are very pleased to announce a collaborative program between PHP, Veterinary Medical Association Executives (VMAE) and our association to implement the concept of forward booking in all veterinary practices in Canada and the United States.

We believe this initiative will have a significant impact on the health of your patients and your practice. This collaborative program focuses on the importance of forward booking, which simply means scheduling all patients’ next appointments before they leave your practice, regardless of the reason for their current visit. This includes medical progress exams and preventive healthcare exams. Forward booking ensures your patients receive the highest quality care at the right time.

You have probably been hearing about and maybe even considering implementing forward booking in your practice, but are not quite sure how to get started. With this complimentary program, you will have a straightforward, step-by-step process that will provide the entire practice team with the skills necessary to be successful.

To get started:

  1. Go to the Partners for Healthy Pets website, and download and read the one-page PDF titled, “The Key To Forward Booking.” It’s an easy guide that shows you how to use the tools to implement forward booking in your practice. As you familiarize yourself with the suite of free tools, please keep in mind that we realize no single resource can apply to every practice, but you will know what will work best for your practice model.
  2. Visit You’ll find a recorded webinar with preeminent veterinary consultant Karen Felsted, CPA, MS, DVM, CVPM, CVA titled “Why Forward Booking?” It’s a great resource, available 24/7 (at no cost) for you and your team to learn more about the benefits of forward booking and how you can implement it in your practice.
  3. Talk with the coach! CVMA, along with VMAE, is providing the opportunity to engage with Dr. Karen Felsted in four live coaching sessions. These conference calls will be held on January 31, February 14, 21, or 28 at 1 PM EST (again, at no cost!) to answer questions you and your staff might have about implementing forward booking in your practice – or to share your great ideas with others! Just visit to click the date(s) that work best for you and register to reserve your coaching session connection.

CVMA is very excited to provide this opportunity to you and your practice. By using these tools together, you will be able to successfully execute forward booking in your practice. The result will be healthier patients and a healthier practice!